The 2.0 style which significantly contributed to Obama's victory will reshape the daily way of doing business at the White House. Its tremendous success is already a matter of study for other countries and a lesson learned for the Republican Party.
Communications are very important in mapping any kind of political and institutional approach. The rapid development of 2.0 tools offers practically an infinite possibilities of combinations, in order to reach properly your audience.
But a right balance between on- and off-line politics still should kept. Just communicating without building long-term coherent policies - to do not be permanently according to the changing mood of a virtual community - could be damaging for democracy in itself. The core values of democracies remain the same, whatever the circumstances, and the new media opportunities offer nothing more, nothing less than better ways to achieve it.
Communications are very important in mapping any kind of political and institutional approach. The rapid development of 2.0 tools offers practically an infinite possibilities of combinations, in order to reach properly your audience.
But a right balance between on- and off-line politics still should kept. Just communicating without building long-term coherent policies - to do not be permanently according to the changing mood of a virtual community - could be damaging for democracy in itself. The core values of democracies remain the same, whatever the circumstances, and the new media opportunities offer nothing more, nothing less than better ways to achieve it.
http://news.bbc.co.uk/2/hi/technology/7715264.stm
http://www.clickz.com/showPage.html?page=3631592
http://voices.washingtonpost.com/posttech/2008/11/obama_picks_high-tech_and_wash.html
http://www.telegraph.co.uk/opinion/main.jhtml?xml=/opinion/2008/11/06/do0608.xml
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